posted 31st March 2025
For over a decade, the property market has been shaped by historically low interest rates, creating a period of relative stability for both buyers and sellers. During this time, demand was strong, mortgages were affordable, and many estate agents became accustomed to homes selling with minimal effort.
But the market has changed. Higher interest rates, the cost of living crisis, and increased buyer caution mean that properties no longer sell just because they’re listed—they sell when they’re priced correctly and marketed strategically.
Yet, many estate agents are still stuck in the old mindset. Instead of offering clear, expert advice, they focus on validating sellers’ expectations, hoping that more marketing or extra viewings will solve the problem. The reality? Sellers need guidance, not just encouragement.
Why the Old Strategies No Longer Work
• Higher mortgage costs mean buyers are more price-sensitive than ever.
• A saturated market means overpriced homes sit unsold for months.
• Buyers have more control, leading to tougher negotiations and slower sales.
In this environment, overpricing is the biggest mistake a seller can make. No amount of marketing can force a sale if the price isn’t right.
The Solution: Strong Advice, Not Just Validation
Estate agents must shift from simply agreeing with sellers to educating them on market realities. This means:
✅ Setting a realistic asking price based on comparable sales, not wishful thinking.
✅ Focusing on serious buyers, not just maximizing viewings.
✅ Giving honest feedback on why a home isn’t selling and adjusting accordingly.
✅ Advising on negotiation strategies to secure the best deal, rather than holding out for unrealistic offers.
Surviving the Market Shift
For sellers, success in today’s market depends on working with an agent who isn’t afraid to tell the truth. Pricing, presentation, and buyer qualification are now more important than ever. If your property isn’t selling, the answer isn’t more marketing—it’s better strategy.
If you’re thinking of selling, make sure you have an agent who advises, not just validates. That’s the difference between sitting on the market and securing a sale.
Working from home Kevan and Marie provide a personalised, tailor-made, one-on-one service at no extra cost compared to a traditional high street agent....Give us a call on 01530 231859
